Sunday, April 09, 2006

Google location tracking.

"Google aims to be able to track its users to within 100-200 feet of their location through new wireless networks in order to serve them with relevant advertising from local businesses."

OKIE on the LAM - In LA has more on this story which has me wondering what other uses are there for this technology?

Could this be a method to track mobile employees, verify they are where they are supposed to be, route them efficiently to their next job, and gain an increased level of security should they go missing?

Imagine the ice cream man ringing a bell or broadcasting some carnival song around the neighborhood to announce his arrival who now as "pinged" an announcement advertising his presence to every home in the area. (Would that be a "popsicle-up ad?"

Imagine the sales force who can now offer "instant delivery" by having a stocked delivery truck automatically routed to the point of the sale as soon as the transaction is completed.

Imagine the terrorist group trying to coordinate their plans from different sites around town all being arrested, or killed, within seconds of one another with no time to realize they had been discovered.

Could all this be available with GPS devises today? Yes. How widely available are applications based on GPS? I do not know. I am glad that OKIE on the LAM - In LA has me thinking about this.


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